As a true local Isle of Wight Digital Marketing company, JustOptimise are a huge advocate of helping local businesses grow. As part of our ongoing ethos of helping fellow local businesses we organise completely free workshops, covering all of the basics you need to know to really take advantage of Online Marketing! Lasting anywhere from 1 hour to a full day, we share our experience and offer advice with best practice on the following area's:
(Click each Module Heading to expand for further information)
Module 1 - Search Engine Optimisation - What Is It & How To Use It?!
This is a great subject! Knowing even the basics can drive quality potential clients to your business website! Search Engine Optimisation (SEO) is either seen as something only magicians do or simply not needed. Well, in our FreeIsle of Wight SEOWorkshop we go through the importance of basic optimisation along with great tips for all website owners. All delegates will go away with a better understanding of how, where, why and when to utilise website optimisation. If our attendees only take one thing away, it's definitely this main subject!
Module 2 - Social Media - Advice, Do's & Don'ts
At the workshop we will cover an array of Social Media Marketing techniques, including how to get the most out of Facebook & Twitter, Fan & Follower Notifications, the beauty of Hashtags, Website Linking, utilising Pinned Posts, understanding Paying For Ads....plus much more on all of your Social Media needs.
Module 3 - On-Page Optimisation - Updating Your Website
Best ways to update your website, when you should update it and why! We discuss Content Duplication along with an overview of what makes a good page - Relevant & Interactive!
Module 4 - Content - Creating It, Using It
The importance of relevant website content, including Creating Blogs that are helpful and relevant to your visitors along with need for good quality optimised images, resizing images, along with what are attributes and headings and why they are important. This module is great for anyone who will be adding their own content and how best to gain ideas!
Module 5 - Tips & Tricks
All of the things we have learnt over the years that we want to share! Ways to make the best out of your business Online Presence. Keeping things simple is always the key!
It definitely is a numbers game - This subject always gets interest! Many business website owners might get great content, they might get great Facebook and Twitter interaction, but it is incredibly important to know your figures! Website visitors, which pages did they view, for how long etc. can add an in-depth understanding for a business. Understanding how to get the figures and what to do about them....all covered in the free workshop!
Module 7 - General Questions - The Good, The Bad & The Ugly
We make sure we allow time for any of our attendees questions. Ask them whilst you can, it's free! We have covered many aspects of Online Digital Marketing, including Website Migrations, Newsletters, Mentoring, Local Web Development plus many other subjects. If it is within our remit we are happy to discuss and assist where we can.
Module 8 - What More Can You Do?
Of course, to get to where we are we obviously offer our professional services. I am sure as a fellow business owner this makes sense! However, it's on offer and certainly not pushed! Our SEO workshops are free, will stay free and are for local business owners! To allow this to continue we do need to stay in business. We always welcome talking through one-off and ongoing projects with all potential clients. Our experience with Digital Marketing can make a real difference to your business. Just Ask!
The timescale for all of our Free Isle of Wight Digital Marketing Workshops are determined by the number of registered attendees. We allow approximately 2-3 hours, however we also run full day events as and when required.
If you would like to reserve a place or register your interest for one of our local Isle of Wight SEO Workshops simply complete the form below and we will confirm the upcoming dates and venue. The venue will usually be the Quay Arts Centre, Newport, however depending on numbers this may change.
Register your interest whilst you can as we do get pre-booked very quickly! It's Free!
"As a leading Isle of Wight Picture Framing business, JustOptimise were able to create a contemporary classic design for our site. Being supportive & creative with their SEO marketing ideas, especially as we have a niche market offering hundreds of Picture Frames & Mountboards. We would highly recommend the JustOptimise Isle of Wight SEO services.” - Roseview Picture Framing
“Maher Ross provide a First Class residential lettings service for over 1000 of the Isle of Wight’s landlords. We take real pride in our exceptionally high levels of diligence and professionalism and our policy is to work only with the most respected and trustworthy consultants. We have learnt to develop very high expectations of JustOptimise – they never fail to deliver a solution that’s right for us, at the right time.”
Glyn Onione – Aquatic Engineering
Senior Technical Consultant
“Aquatic Engineering is the UK’s Premier Designer, Fabricator and Silt Curtain Installer. With distributors across the UK and Worldwide operations we need great business partners to assist us. We highly recommend JustOptimise who do a fantastic job looking after all of our online requirements, including Website Optimisation, Content Management and complete Social Media Marketing. They have increased our online presence and we compete worldwide!” - Aquatic Engineering